Questions You Need To Know
What is the sign's over all purpose?
What is the problem to be solved or benefit to be gained?
What specific message do you want to communicate?
Who is the target audience?
How would you describe them in demographic terms such as age, income, education, lifestyle, etc.?
What is the viewing distance?
What is the viewing time? Is the target audience lingering nearby or are they driving at high speeds?
Is the sign intended to be temporary or permanent?
Is the sign to be used indoors or outdoors?
Where and how does the sign need to be mounted? By whom?
Does the sign need to travel? Does it require special portability concerns?
When do you need the sign?
Do you have any additional signs and graphics needs that we can assist you with?
Design Elements Of A Sign
VISIBILITY
The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.
READABILITY
The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
NOTICEABILITY
The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.
LEGIBILITY
Typestyle selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.
Design Elements
Use design elements to produce impact.
A simple graphic communicates more information in less time than text.
Adding a border increases reading speed by 26%. Borders are suggested whenever automobile traffic is the intended audience.
Digital color graphics communicate even more information. These graphics frequently activate other senses thereby stimulating impulse purchases.
A second color increases retention by 78%. The black outline improves color contrast thereby increasing legibility.
A unique design makes the sign more noticeable and attracts the attention of more viewers.
Special effects increase noticeability by creating impact.
Typefaces(Fonts)
Sans Serif
Sans Serif fonts project a strong durable image. They also effectively communicate quick bursts of information.
Script
Script fonts project an elegant image. Unfortunately they are often characterized by poor legibility. They should only be used for short viewing distances and only in combinations of upper and lower case letters.
Display
Display fonts project distinctive images for special situations. Legibility is also a concern especially over greater viewing distances.
Serif
Serif fonts project a more sophisticated upscale image. They also make it easier to read large bodies of text.
Color & Contrast
A high color contrast factor will improve legibility.
Weak color contrasts can be strengthened with an outline or drop shadow.
Digital Full Color Solutions
Digital Color Graphics enable us to produce photo-realistic images quickly and affordably. These images communicate a wealth of information about your goods and services. The old adage, "a picture is worth a thousand words," has never been more appropriate. Digital Color Graphics also communicate their messages in an instant, providing a decisive advantage in the ever intensifying competition for your customers' limited attention.
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